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The Medium IS the message.
Bloody number 19.
19 + 19 + 19 = 57
Much like ...
7 + 7 + 7 = 21
and
6 + 6 + 6 = 18
57 Varieties ...
Henry J. Heinz introduced the marketing slogan "57 Varieties" in 1896. He later claimed he was inspired by an advertisement he saw while riding an elevated train in New York City (a shoe store boasting "21 styles"). The reason for "57" is unclear. Heinz said he chose "5" because it was his lucky number and the number "7" was his wife's lucky number.[1]However Heinz also said the number "7" was selected specifically because of the "psychological influence of that figure and of its enduring significance to people of all ages".[2] Whatever the reasons, Heinz wanted the company to advertise the greatest number of choices of canned and bottled foods for sale. In fact by 1892, four years before the slogan was created, the Heinz company was already selling more than 60 products.[3]
The first product to be promoted under the new "57 varieties" slogan was prepared horseradish.[4] By 1940, the term "Heinz 57" had become so synonymous with the company the name was used to market a steak sauce. The Heinz 57 steak saucetasted like a spicy ketchup.
http://en.m.wikipedia.org/wiki/Heinz_57Web definitions: heinz
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The Medium IS the message.
Bloody number 19.
19 + 19 + 19 = 57
Much like ...
7 + 7 + 7 = 21
and
6 + 6 + 6 = 18
57 Varieties ...
Henry J. Heinz introduced the marketing slogan "57 Varieties" in 1896. He later claimed he was inspired by an advertisement he saw while riding an elevated train in New York City (a shoe store boasting "21 styles"). The reason for "57" is unclear. Heinz said he chose "5" because it was his lucky number and the number "7" was his wife's lucky number.[1]However Heinz also said the number "7" was selected specifically because of the "psychological influence of that figure and of its enduring significance to people of all ages".[2] Whatever the reasons, Heinz wanted the company to advertise the greatest number of choices of canned and bottled foods for sale. In fact by 1892, four years before the slogan was created, the Heinz company was already selling more than 60 products.[3]
The first product to be promoted under the new "57 varieties" slogan was prepared horseradish.[4] By 1940, the term "Heinz 57" had become so synonymous with the company the name was used to market asteak sauce. The Heinz 57 steak saucetasted like a spicy ketchup.
http://en.m.wikipedia.org/wiki/Heinz_57Web definitions: heinz
|